PPC stands for Pay Per Click. PPC advertisement is a mode of advertising where advertisers pay for visitors on cost per click (CPC). Advertisers can also place PPC ads on several search engines like Google, Bing, etc. PPC or Pay Per Click ads are also generally known as sponsored listing. The payment plan for sponsored listing may not be based on cost per click while pay per click ads only follows cost per click (CPC) payment model. PPC ads appear at the top three, bottom or right of Search Engines Result Pages of search engines that display organic rankings also. Features of PPC Advertisement: PPC ads can immediately increase visibility for your website by getting you placed on Search Engines Result Pages of the desired keywords. Pay Per Click advertising is:

•           Definite
•           Flexible
•           Low Risk

Because of these features Pay Per Click (PPC) enjoys certain advantages over the other means of online advertising. Some of these features are discussed below. PPC ads appear when you require.

Quick Results: The results of PPC campaigns are quick. The ads go live immediately and can be altered, added or deleted at any time.

Easy in implementation: Pay Per Click advertising is a simple model and is easily implemented. PPC ads don’t require any modifications to the site and hence are an effective search engine marketing model for websites which are architecturally difficult to alter for SEO.

Selection of Keyword: Pay Per Click Advertisers can select what keywords they want to bid on.

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