Search engine optimization or SEO is a process of improving the position that your website appears at in the search engines. Basically, websites that appear top in the search engine results will get more traffic to their website, and so potentially more business. Now the questions are what are search engines looking for? How can you build your website in a manner that will useful your visitors/customers, as well as search engines like Google, Bing, and Yahoo? Most importantly, how can SEO help your online presence become more profitable?

“Major Search Engines are looking for”

Search engines like Google, Yahoo, etc. want to do their roles as best as possible by referring users to websites. Also content that is the most relevant to what the web user is looking for.

• Content: Is determined by the theme that is being given, the text on the webpage, and the titles and descriptions that are given.
• Performance: How quick is your website and does it work properly?
• Authority: Does your site have better content to link to or do other authoritative sites use your website as a reference that the information that’s available?
• User Experience: How does the site appear? Is it easy to navigate around? Does it have a high bounce rate?

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