Email marketing is a process of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience.

Email marketing is beneficial because:

• sending email is much cheaper than most other forms of marketing
• email lets you deliver your message to the direct user
• email marketing has proven very successful for those who do it right

Advantage of Email Marketing

• An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• Low cost
• Targets audiences of your brand
• Easy to create
• Easy to track
• Easy to share
• Return on investment

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