Responsive design is a web design and development technique that makes an internet site or system that fix to the dimensions of a user’s devices
What is Responsive web Design?
Responsive design is a web design and development technique that makes an internet site or system that fix to the dimensions of a user’s devices. Responsive design can optimise a user’s browsing expertise by making a versatile and responsive web page, optimised for the device that’s accessing it.
Increase traffic to website from Tablets, Mobile, and Smartphone users.
Growing use of the internet and web applications on tablet and mobile devices has been the driving force behind this development. Traditionally users would be re-directed to a device specific website however responsive design means that one website can be implementing across devices.
Increase sales and conversion rates
Another responsive website advantage is that the user has an improved site expertise as there’s no need for redirection, use of Cascading style Sheets (CSS) across devices and unified design approach will also produce a uniform look and feel. Responsive design removes some of the barriers that having multiple sites will present, i.e. in practicality, performance and consistent look and feel.
Increase your visibility in search engines
Responsive design means that you’ll be able to manage one website with one set of hypertext links; thus reducing the time spent maintaining your website. This enables you to specialise in link reach with a consolidated search engine optimisation (SEO) strategy. SEO campaigns can be time consuming and costly, however by making a responsive website, all of your efforts can be focussed on a single website, with unified strategy and ways across devices.